[ Type ]
NPD
At 50 Bases, we specialise in New Product Development (NPD) that pushes boundaries and redefines categories. Our strength lies in creating uniquely Australian products crafted with truly original ingredients—often native or underexplored—and formulating them to deliver genuine health benefits and positive, lasting effects. Innovation is at the heart of everything we do, from concept to shelf. We don't follow trends; we set them. With a deep understanding of what consumers seek today and tomorrow, we create products that are exciting, purposeful, and good for people. Every product is a chance to make something remarkable—and we never waste the opportunity.
Currently in development
Kids Drink: with health benefits that would make any parent excited that there's finally something on the market made for children that is a delicious and viable option.
Wattleseed Latté: with cold coffee drinks flooding the market, we have found an Australian edge with health benefits for those wanting to avoid caffeine or just seeking something new and delicious!
WundaRush: everything we do tends to turns heads. The energy drink market is synonymous with concern, and rightfully so, over the effects these beverages have on the body. We want people to feel invigorated without having to consume ingredients that will lead to health concerns. We also include clear instructions for how to include WundaRush in your day, and how not to!
Nano: sleek, sophisticated, top-shelf, Australian water. Serve at classy restaurants and other venues looking for high-level minimalist excellence. Pure, Australian-sourced Mineral, Soda, Still and Lightly Flavoured varieties.
[ Description ]
[ Year ]
2025