At 50 Bases, we specialise in New Product Development (NPD) that pushes boundaries and redefines categories. Our strength lies in creating uniquely Australian products crafted with truly original ingredients—often native or underexplored—and formulating them to deliver genuine health benefits and positive, lasting effects. Innovation is at the heart of everything we do, from concept to shelf. We don't follow trends; we set them. With a deep understanding of what consumers seek today and tomorrow, we create products that are exciting, purposeful, and good for people. Every product is a chance to make something remarkable—and we never waste the opportunity.